You need marketing, yes. But marketing requires many specialties working together. Instead of spending 400k on 5 new employees, (or worse, trying to hire ONE person to do it all) spend 1/10th of that on a robust marketing partner who’s right around the corner.
You need marketing, yes. But marketing requires many specialties working together. Instead of spending 400k on 5 new employees, (or worse, trying to hire ONE person to do it all) spend 1/10th of that on a robust marketing partner who’s right around the corner.
What does it actually cost to hire a digital marketing department that works?
A lot.
but Why?
Because digital marketing doesn’t work in a vacuum. It requires all the branches of the tree to be growing together. Search ads don’t work as well if you’re not also applying paid social. SEO won’t pay off unless your search ads are complimentary. Email marketing is the only way (at this juncture in time) to gather first-party data that you can use for retargeting, but the only way to build your email list is through lead generation, which is garnered through paid advertising. Full circle. Every hand holds the other.
With Black Apple Marketing, you get an experienced team that works for 1/10th the cost of hiring five-to-six (qualified) salaried employees.
One person cannot do the job of an entire department, and if you try to hire that way, your mistakes will cost you far greater than the price of a quality team. Someone skilled at social media does not think like someone skilled at Search Advertising. Someone skilled at Search Advertising is generally not great at Social Media Advertising. An ads expert cannot write well-poised SEO posts, and so forth. Every role has different skillsets.
You may want SEO, yes… who doesn’t? But if all you’re doing is writing “SEO-optimized posts,” you will fail. This is generally what happens: spending a ton of time doing the wrong things to get you to where you think you need to be.
It’s not your fault. Many people know where they want the business to be, and so they believe they know what the marketing route to get there is. Usually, it is not right. This is costly and a waste of time.
We aren’t just an agency, we’re a qualified set of individuals skilled at specific sets of digital marketing, and we’re located in The Hudson Valley of New York, so we can stop by for one-on-one meetings. No other agency offers that.
We aren’t just an agency, we’re a qualified set of individuals skilled at specific sets of digital marketing, and we’re located in The Hudson Valley of New York, so we can stop by for one-on-one meetings. No other agency offers that.
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