3 Reasons Why Email Marketing Will Make Your Business More Money (So You Can Retire to a Private Island)
Hello, friend. Welcome to the official blog of Black Apple Marketing.
If you’ve made it to the blog, odds are you’re interested in what we do (and how we do it). While there’s no secret sauce to email marketing, we aren’t the best email marketing agency in the world by accident.
We believe in a process that’s a bit of a trend-bucker, but we know it works. The proof is in the pudding, and in this context, the pudding is your bottom line. When you work with us, you’re going to see an increase in revenue.
Isn’t that what we all want?
This blog is kind of a table-setter, so to speak. There are “experts” on the internet – and God knows we need a few more of those – who think email marketing is inferior to other forms of marketing. They’d rather pump a bunch of money into Google and hope for the best, rather than authentically build an audience of interested customers.
Which one seems more appealing to you? If you said the latter, you’re on the right track.
Here are three reasons why we’re big believers in email marketing.
You’re Building a Stronger Relationship with Your Customers
It’s kind of like any relationship in your life, if you think about it.
You have to build it. Work at it. Nurture it. And do it authentically. Email marketing is no different; your customers aren’t going to invest in you or your company if they don’t trust you. Marketing, in many ways, is about trust; when you send an email to your list, it had better be worthwhile for someone to open it.
And, on top of that, each email needs to continue to build a bond between you and the customer. Give them a reason to open it. Offer them an exclusive deal, or give them a sneak peek at an upcoming product. If they believe it’s in their best interest, they will continue to trust your business.
This is why we are such strong believers in the Black Apple approach to email marketing.
Without giving away *too* much of our process, here’s what we can tell you. In a nutshell: we give your business a personality and build YOUR COMPANY a massive email list of homeowners in your area and communicate with them using a bold and memorable voice.
When we send emails to your list, those emails feel real. There’s a person behind them, a person who cares about the customers and wants them to know about the latest sale ahead of time or to know about a bit of news before it officially drops.
Creating a sense of community with an “insider” feel is what makes customers LOVE a business. This could be – and should be – your business, too.
You’ll Become an Expert in Your Industry Through Compelling, Useful Content
One of the first things people do in the morning is check their email.
Yeah, it’s a rotten habit. But screw it, right? We all do it and there’s probably no turning back.
Soooooo…that being said.
One of the fallback or default tactics companies use in email marketing is the “spray and pray” approach. They send a ton of emails each week and every one of them checks one of these boxes:
- It’s a deal or a coupon
- It’s promoting a product the customer already has
- It’s not unique
- It’s not compelling
Don’t get us wrong, here. There is absolutely a time and a place for sharing deals, sales and coupons with your email list. However, the highway to success in this relationship is all about delivering content that is unique, compelling and further positions your business as the No. 1 option.
Are you a plumbing company? Great. What makes you the best? Once you’ve got that figured out, you need to decide how you’re going to tell your customers (or prospective customers) that you’re the best. Is what you’re saying any different than the other plumbers in town, or in your area?
Communication style is a major contributor to email marketing success, and it’s one thing we’ve nailed with clients. Each email we send for clients is unique, it’s written in a voice that is specific to the client, and it offers something of value to the customer.
Email Marketing is the Best Use of Time and Money in Your Marketing Strategy
Thinking about a direct mail campaign? Be prepared to shell out money for designing, revising, printing and delivering.
Thinking about a TV or radio ad? Hopefully you haven’t sectioned off a big chunk of your budget for something that can’t really be tracked or analyzed.
This is why email marketing is one of the most cost-effective strategies to generate revenue for your business. And, when you work with an agency like Black Apple, you’re handing over the keys to a team of experts who have done it before – and delivered results for business in various industries and of all sizes.
Email marketing is like direct mail in that you get access to people’s mailboxes, but there’s a key difference: you’re paying far less with an email campaign, and the size of your list is infinite. We build lists to convert, not just to chat with customers.
So, yeah. You can see why the Black Apple crew is all-in on email marketing. It’s about nurturing and closing, which is what our strategy focuses on.
Each week, we’ll craft some of the juiciest, most entertaining, and informative newsletters and send ’em out until we convert 10% of your list into paying customers. Want to learn more? Drop us a line – we’d love to chat!